Re-Designing Wim Hof
Mobile Application
Wim Hof App Redesign: Cold Shower Challenge Experience
Role: UX/UI Designer
Timeline: 2 Months
Tools: Figma, Miro, Pen & Paper
Project Overview:
We redesigned the Wim Hof Method App to help new users complete the Cold Shower Challenge with ease and encourage them to upgrade to a paid subscription. The original app presented too many choices without clear guidance, creating friction in onboarding and a drop in conversion.
1. User Research
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We conducted usability audits, heuristics evaluations, and competitor benchmarking (e.g., Headspace, Calm) to identify key insights:
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Users need fewer options at launch and clearer action steps
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Aesthetic appeal creates tolerance for minor usability issues
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Gamification improves retention (inspired by Headspace)
2. Problem Definition
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Target Audience: First-time users
Primary Task: Complete the cold shower challenge and experience enough value to consider upgrading
Key Design Improvements
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User Flow & Task Mapping​
We built user flows for:
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Onboarding and starting a challenge
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Completing daily shower challenges
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Receiving rewards and unlocking achievements
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Viewing premium feature previews
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Upgrading subscription
UI Process
Key Components Designed
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Cold Shower Challenge tracker
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Timer modal with improved UX
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Week selector & reward claiming pop-ups
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Profile stats, referral, and progress dashboard
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Rating and feedback interface post-challenge
